Case studies
Growth Leaks Found and Fixed
Real businesses. Real gaps identified. Real fixes applied. These are the growth leaks we diagnosed and the changes we made to close them.
Anonymous B2B Equipment Company
A B2B equipment company with a proprietary industrial product for a specialized B2B service sector — real business value, but difficult to explain through words alone.
Growth Leak
The company relied on offline promotion and one-on-one explanation. Customers and resellers had no complete digital resource that could show the system, explain its value, answer common questions, and build confidence before a sales conversation.
What CUSTOMi Fixed
Built a structured digital sales asset: website strategy, product messaging, bilingual English/Korean content, 2D animation, customer interview videos, real machine footage, infographics, FAQ content, and a consultation-focused CTA flow.
Business Value
A complex product became easier for customers and resellers to understand, trust, and discuss — without requiring the founder to be present for every conversation.
Related offer: Market Trust Structure Design + Content Strategy
Read case study →Korean-American Agency → Broader-Market Trust
Bay Area Residential Realty
A Korean-American real estate agency had community trust, but its homepage framing made it harder for broader English-speaking buyers and sellers to immediately understand whether the service was relevant to them.
Growth Leak
The homepage started from a Korean-community frame rather than a broader-market frame. Visitors outside the original referral and community network could not quickly tell whether the agency served their area and situation — and in real estate, that uncertainty means a lost visitor.
What CUSTOMi Fixed
Repositioned the homepage for a broader Bay Area audience without removing Korean-American relevance. Reorganized trust signals around buyer/seller decision questions. Clarified the bilingual message structure. Made the inquiry path clearer for both buyers and sellers.
Business Value
The revised structure helped the site speak to a broader audience without discarding the agency's Korean-American identity. Visitors could more quickly understand who the service was for and what next step to take.
Related offer: U.S. Market Growth Fix · Broader-Market Trust Structure
Read case study →Korean Technical Manufacturer → U.S. Search & Trust Structure
Anonymous Korean Technical Equipment Manufacturer
A case of turning internal technical data and awkward English materials into a search-aligned content structure that U.S. buyers could find, understand, and trust.
Growth Leak
Technical product data existed internally but was not structured for search. English marketing materials contained grammar errors and company-centered messaging that weakened supplier credibility with U.S. buyers.
What CUSTOMi Fixed
Localized English-language marketing materials and website copy for the U.S. market. Structured product and compatibility data for technical SEO. Designed an engineering-to-marketing content update workflow. Coordinated across Korea HQ, Korea R&D, Korea marketing, and the U.S. branch.
Business Value
Technical product data was structured to support U.S. buyer discovery and understanding. English communication became more professional and credible.
Related offer: U.S. Market Localization + Technical SEO Architecture
Read case study →Orion Limo Tour
A limo and tour service offering premium transportation in a competitive market with both Korean-American and English-speaking customers.
Growth Leak
Calls-to-action were vague and placed where visitors rarely reached. The site lacked trust signals — no reviews, no visible credentials, no social proof that would make a first-time customer confident enough to book.
What CUSTOMi Fixed
Moved primary CTAs to high-visibility positions and rewrote them to be specific about the action. Added a trust section with credibility signals appropriate to the premium service category.
Business Value
The inquiry path became clearer for first-time visitors comparing multiple providers.
Related offer: U.S. Market Growth Fix
Read case study →See What Is Happening on Your Site
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